AI CEO Lab← All free guides
The library

Build the system,
not the prompt.

40 guides on the things I run every day. Every one has the mental model, the steps, a prompt you can paste, and a free skill file for your agent.

By topic
By tool
40 guides
AGENTS

Grok Bot: What It Is, What It Costs, and How to Set Up Your First Agent

New to Grok Bot? Learn what an agent is, set up your first one step by step, then grow it into one chief of staff with specialists. Nothing sends without your yes.

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AGENTS

Grok Bot Pricing: Every Plan, Usage Limits, and What a Team Pays

Every plan that includes Grok Bot, how weekly usage and on-demand billing work, why usage drains, and what a team of 5 pays per person vs per workspace.

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AGENTS

Grok Bot Alternatives: 6 AI Agents Compared for Business Teams

6 Grok Bot alternatives compared for business teams: where each runs, verified pricing, best fit and the catch. Also covers OpenClaw and Hermes Agent alternatives.

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AGENTS

Hermes vs OpenClaw vs Grok Bot: Which AI Agent Should Your Business Use?

Hermes vs OpenClaw vs Grok Bot, in plain English: where each runs, what it costs, the security record, and a 5-step way to pick. Plus when a Slack team should skip all three.

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AGENTS

Hermes Agent: What It Is and How to Set It Up Without the Mess

What Hermes Agent is, whether it's worth your hours, what the models cost, and a beginner setup: desktop app, hosted Hermes Cloud or terminal, with approvals on first.

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SLACK OPS

Viktor AI Pricing: Credits, Real Monthly Cost, and How to Keep It Down

Viktor's plans, what a credit buys, why real bills run higher than $50, and 7 habits that keep the credit spend predictable for an agency team.

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SLACK OPS

How to Set Up Viktor in Slack: Your First Week With an AI Employee

The first-week walkthrough for Viktor in Slack or Teams: install, business context, approval rules, one channel per job, first task, first skill, first schedule.

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OPERATING STRUCTURES

AI for Marketing Agencies: One AI Employee Across Every Client

A beginner's plan for AI in a marketing agency: tools vs agents vs an AI employee, client-data and approval rules, weekly reports, call recaps and ad checks per client channel.

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SLACK OPS

Viktor vs Claude: Claude in Slack, Claude Cowork and Viktor for a Team

Viktor vs Claude in plain English: Claude Tag in Slack, Claude Cowork and Viktor compared on billing, setup, tools and schedules, with a worked price for a 5-person and 15-person team.

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SLACK OPS

Viktor AI Review: What It Does, What It Costs, and How Agencies Use It

Not a chatbot. An AI coworker that lives in your Slack, watches the business and acts on its own. The six-agent roster I run and what to hand it first.

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DM SYSTEMS

Instagram DM Automation: Comment-to-DM Setup That Books Appointments

The comment-to-DM build in ManyChat or GoHighLevel, the rules Meta enforces (one reply per comment, 7 days, 24 hours, disclosure), a text-first opening message that survives non-followers, and the gates, booking step and report that turn DMs into appointments.

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ADS

Meta Ads MCP: Connect Claude to Your Facebook Ads, Safely

Meta's official ads MCP lets Claude or ChatGPT read and change your ad account. Connect it with no code, spend a week read only, set rules before write access, and make your first approved change.

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GOHIGHLEVEL

GoHighLevel Tutorial: What It Is, What It Costs, and the First Workflows to Build

What GoHighLevel is, what each plan costs, the extra usage fees nobody puts on the sales page, who it's for, and 5 first workflows: missed call text back, speed to lead, reminders, reviews and reactivation.

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AGENTS

AI Agent Guardrails: Simple Examples So Your Agent Can't Delete, Spend or Send Without You

AI agent guardrails with simple examples. Turn on approvals in Grok Bot, Viktor, ChatGPT or Claude first, sort every action into 3 buckets, then lock the never list in settings, not the prompt.

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GROWTH

High Converting Landing Page: The One I Build For Leads

The above-the-fold block in six parts, the section order below it, a benchmark so you can place yourself, the form trade nobody names, and PostHog configured for a medical page.

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ADS

Meta Ads Audit Checklist: Step Zero Is Checking the Account Is Alive

The read-only audit run in order: is the account alive, is the signal real, which numbers decide and which only explain, the five if-then branches that name the cause, and the spend floor below which none of it is readable.

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IMAGES

Realistic AI Images: How to Make Them Look Real (Free, in ChatGPT or Gemini)

Make realistic AI images in the free Gemini app or ChatGPT: a 6 part prompt, shot, lens, light and depth, references that copy the right thing, an imperfection pass, a realism test, and an optional Higgsfield command line step for batches.

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ADS

AI UGC Ads: How to Make Them Without Faking a Testimonial

A plain-English guide to AI UGC ads for small businesses and agencies: the 3 kinds, how the pipeline works, the FTC rule on fake testimonials, a signed likeness release, a no-code tool path with checked prices, a realism check and your first 3 ads.

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CONTENT

How to Make a YouTube Thumbnail With AI: Size, Examples and a Free ChatGPT Prompt

YouTube's thumbnail size from its own help page, 4 annotated layouts, the ChatGPT prompt I use with a Gemini alternative, the phone-size check you run yourself, and the free A/B test that picks on watch time.

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IMAGES

How to Use Nano Banana for Photo Editing in Gemini, With Prompts

The beginner path to editing photos with Nano Banana in Gemini: free vs paid, Nano Banana 2 vs Pro, one change plus a keep list, the watermark rules, and copyable prompts for cleanup, background swaps and product shots.

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ADS

Facebook Ad Creative Testing: 15 Ads From One Filming Session

Film parts instead of ads. The filming sheet, the bridge between hook and body, how many go in one ad set and why that's budget arithmetic, the kill window versus the judging window, and when permuting stops paying.

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CONTENT

How to Go Viral on Instagram: 50 Viral Hooks for Reels, and Why the First 3 Seconds Matter

50 viral hooks for reels grouped by category, with templates you can copy, what Instagram has said about watch time, sends and likes, trial reels for testing, and 7 tests to score a hook before it posts.

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OPERATING STRUCTURES

Med Spa Marketing: The System I Run For Clinics

Score the 4 chokepoints, build the offer before the ads, catch every lead in one CRM, and reply in minutes. Plus show-rate mechanics and the compliance rules a clinic needs.

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OPERATING STRUCTURES

AI Chief of Staff: What It Is and How to Build One for Your Business

What an AI chief of staff is, how it differs from a chatbot or an AI executive assistant, which platform fits you (Viktor, Grok Bot, Claude Cowork or Hermes), and a from-zero setup with templates.

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OPERATING STRUCTURES

How to Run a Marketing Agency: SOPs, Reviews and AI

Starting or running an agency? The operating system for 3 to 30 clients: owners per department, copyable onboarding and reporting SOPs, a weekly review, churn watch, margin per client and draft-only AI agents.

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CONTENT

Instagram Competitor Analysis: Find Which Posts Worked for Any Account

Three tiers by cost: Instagram's free Competitive Insights, a 20-row spreadsheet with one division, then a scrape with transcripts. Same idea at every tier: plays divided by that account's own median.

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SYSTEMS

What Is a Lead Magnet? Ideas and Examples That Get Opened

A plain definition, the 7 main lead magnet types and when each works, an ideas table for agencies, coaches, local service businesses, clinics and SaaS, delivery by landing page or comment-to-DM, and a follow-up email to copy.

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SYSTEMS

Automated Newsletter: Set It Up Once, Send Every Week

The delivery half most guides skip: one tag as the trigger, wait steps as the cadence, an evergreen onramp so everyone starts at Issue 01, SPF, DKIM and DMARC in plain words, and a 5 minute voice note routine for weeks you don't want to write.

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FOUNDATIONS

CLAUDE.md File: What It Is, Where It Goes, and a Full Example

What CLAUDE.md is, where the file goes, how it loads, how it compares to AGENTS.md, skills and Project instructions, and a full copyable example for a marketing agency or small business.

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CONTENT

YouTube Outliers: How to Find Videos That Beat Their Own Channel

Search a topic 3 ways, pull each channel's last 15 long-form uploads, divide views by the median, then remix the winners horizontally, in parallel or vertically. Plus the test that decides whether an outlier transfers to your niche.

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IMAGES

AI Product Photography: Studio and Lifestyle Shots From One Reference Shoot

Organised by job, not by model, because model names change every quarter and the jobs don't. The phone reference shoot, the label-text rule, the scale object nobody mentions, and the fresh-session fix for a chat that stops improving.

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FOUNDATIONS

ChatGPT and Claude Prompts for Business: A Simple Formula and 25 Templates

The 4-part prompt formula (task, context, example, format) plus 4 add-ons, before and after rewrites, ChatGPT vs Claude differences from the official docs, and 25 fill-in templates for marketing, sales, client work, SOPs and writing in your own voice.

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IMAGES

AI Headshots and Consistent AI Photos of Yourself (Free and Paid)

A free AI headshot from your selfies in ChatGPT or Gemini, a character sheet that keeps your face the same across scenes, a paid trained identity for volume, and the consent and disclosure rules a business has to follow.

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AGENTS

Claude Skills: What They Are and How to Create Your First One

What Claude skills are in plain English, how they differ from Projects, connectors and MCP, how to make your first one with no code, 3 business skills to copy, and how to tell if a downloaded skill is safe.

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AGENTS

Claude Cowork: What It Is and How to Use It in Your Business

What Claude Cowork is in plain English, how it differs from chat, Projects, Claude Code and Claude Tag, which plans include it, safe setup from zero, and 5 copyable business use cases.

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ADS

AI Ad Generator: Make Static Image Ads Free, Without Faking Proof

Free static image ads from ChatGPT or Gemini, with copyable prompts, a layout that works, a check for invented prices and reviews, Meta's AI label rules, and an optional Higgsfield batch for agencies.

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OPERATING STRUCTURES

Business Operating System: The 7 Parts Every Version Shares

What a business operating system is, the 3 things people mean by it, and the 7 parts underneath all of them. Taken from the SOPs and agent rules I run, not a list I liked the sound of.

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FOUNDATIONS

Best AI Tools for Small Business Owners, by Job (2026)

One tool per job, with the free option, the vendor's own price (checked 15 September 2026) and who should skip it. Plus the access rule to set before you connect anything, a starter stack cost table and the tools I cut.

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ADS

Facebook Ad Examples: What Makes a Good One

6 annotated Facebook ad examples you can copy, the same ad shown rejected, bland and good under Meta's rules, benchmark context from a named study, and the brief that decides who your ad reaches.

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CONTENT

HyperFrames Tutorial: Edit Videos With Codex in ChatGPT

What HyperFrames is, how Codex in ChatGPT uses it to edit your footage, and the exact setup, prompts and review rules for your first real reel.

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